Learn what Carmela is doing to build an iconic brand
The Mission of Carmela Coffee is the creation of a differentiated and innovative customer experience within the hospitality, and in particular, the coffee industry. We are compelled to provide our customers a distinctive and healthy gastronomic experience, through creations that look upon the desires, wishes and needs of busy but informed consumers. We achieve this through a creative, cheerful and respectful work environment in which employees are justly compensated and stimulated to respect and respond to our established standards of service and customer satisfaction.
We want Carmela Coffee Company to be a home away from home for our customers where they share life-events, enjoying our creations, our coffee and above all the welcome and comfort of an inviting environment. We are creating a movement, not just a coffee brand, that will grow beyond the frontiers of our birth state, becoming regional and national as far as our dreams take us.
Carmela Coffee Company’s brand policies are based on principles of Ethics, Organization and Social Responsibility. We grow, import and roast our own coffee. Carmela is rigorous in promoting and responding to the needs of the environment at all levels of production, operations and service.
A memorable experience just doesn’t happen by chance, it requires dedication, time, and resources – above all, it is a labor of love.
The enthusiastic response of the consumer to our menu has demonstrated that creativity, uniqueness and differentiation are the most sought-after attributes by demanding consumers. We look to cater to their senses with healthy and fresh food, prioritizing in-house or locally sourced products.
We practice the 360 approach to customer service, where every customer comes to our stores wishing they are going to be timely, rightly and purposely served. At Carmela we are committed to go the extra mile for our customers. It will build loyalty and most sure the sharing of the experience.
We are firm believers of Social Media as a means for customers to display and connect their most vivid eating experiences. Our gourmet toasts certainly are one of those opportunities while visiting Carmela. Displaying our new offerings in a snap has worked wonders for us.
Whether you are in for a quick snack, want to enjoy one of our favorite gourmet toasts, maybe meet someone for a biz meeting, to savor any one of our exquisite iced-teas or if you are up for a special occasion sampling one of our awarded wines, Carmela has it all, setting us apart in a distinctive way.
Increase in consumer confidence and level of economic recovery are basic growth variables. Consumer’s budgetary balances are projected to continuously justify the eat out enjoyment. “The food segment has increased its share of industry revenue, as coffee and snack shop owners have sought to promote the sale of higher-margin food products”. The Carmela business model strategically addresses a medium-high income consumer market that remains strong for the foreseeable years.
Despite the COVID impact, Carmela has demonstrated high level of resilience, being fully prepared to address current restrictions related to workforce availability and supply constrains. Also plans forward to consolidate a strong, dynamic and competitively remunerated payroll.
One of the industry’s fastest-growing segments are independent coffee shops, which have targeted coffee connoisseurs with high-quality espresso siphoned and filtered coffee beverages.
The industry is expected to grow faster than the previous period at an annualized rate of 3.0% to $54.7 billion over the five years to 2025.
The type of beans operators use has become a significant point of differentiation among smaller niche shops, with rare blends, fair-trade coffee and organic beans becoming more popular.
Carmela is solidly positioned with the supply of Premium Grade Costa Rican Coffee.
The number and form of iced coffee beverages have also grown as brewing and serving techniques have improved, giving rise to forms that do not compromise flavor, such as cold-brewed coffee.
As a Corporation we´ll work tirelessly to create an iconic brand of coffee.
Carmela Coffee has adjusted to new consumer behavior…
Out of Carmela Coffee’s total Revenue, Delivery Sales. (including online orders) represent in average:
we have the benefit and an agile communication with our clients, this allows a delivery on time and ready to go.
We have a high impact on our social networks, this allows us to have an approach with the client and a personalized treatment