How much money do I need to open a Carmela franchise?
Our initial investment estimate ranges from $284,136 to $511,631.
How much is the franchise fee?
The fee is currently set at $40,000 for a single location.
Are there ongoing fess paid to Carmela Coffee?
Yes, Carmela Coffee Franchisees pay a weekly royalty equal to 6% of gross sales. The fee entitles franchisees to continued use of the Carmela Coffee name and trademarks, access to our operating systems, new product development, ongoing business consulting and other benefits the come along with being a franchise owner in the Carmela Coffee organization.
How is the brand marketed in each market?
All stores contribute with 1% of gross sales towards a marketing fund, which is used to develop marketing strategies and materials. Each individual shop also spends a required amount to advertise locally as outlined in the Franchise Disclosure Document (FDD). Digital marketing, content marketing, social media, in-store promotions, and direct mail are just few of the channels that Carmela locations use to drive business.
What are the qualification requirements of a Carmela franchisee?
On the investment side we do encourage a healthy and sustainable financial position in order to guarantee continuity during project development and sustainability during kick-off activities and short-term market consolidation. We require our candidates to have $90,000 in liquid capital and a net worth of at least $250,000.
Is financial support (funding) available for qualifying franchise applicants?
Carmela is a proud partner of Benetrends and it is also part of the SBA Franchise Directory, which means funding could be available through any of these entities.
Management and Operations
What does a typical Carmela location look like?
While there’s no such thing as a “typical” Carmela Coffee location, we have found that the “sweet spot” is between 1,500-2,300 square feet.
Is previous experience in the hospitality sector required to own a Carmela Franchise?
We’re looking for partners with a solid background in leadership and management, with excellent interpersonal skills, drive, and determination. These are basic qualities of an ideal Carmela franchisee. Specific experience in restaurant management is not a must, but desirable. We want you to come with us to share our passion for wellness and healthy eating.
What support can I expect from Carmela?
Conceptually, we see Carmela Coffee as a whole team that embraces its challenges together under the leadership of the Carmela Corporate Team. From the start, we will offer store development and permitting support, hands-on training on top of operational and marketing support from a well assembled team of experts.
How many staff members does a typical Carmela Store require?
In total, a typical Carmela Store will require: a Store Manager, 1-2 Shift Leads and 5-8 hourly employees. Each shift counts with 2-3 hourly employees, a shift supervisor, and the Store Manager. The Franchisee can act as the Store manager if they choose to do so.
What are the ownership options?
Carmela Coffee offers two different ownership options: Owner-Operator and Semi-Absentee. Owner-Operators should expect to work around 50-55 hours per week and are involved in the day-to-day operations as well as the development and management of team members.
Contract and Kick-Off
How long does it take to open a Carmela location?
This timeframe ranges greatly depending on how long it takes to find a location, the length of the lease negotiation process, and the time it takes with cities and municipalities to get permits approved. Based on our experience, the estimated ramp-up time is 6-12 months; depending on whether it is a new build out (first generation) or reconstruction & remodeling (second generation).
Can I become an owner of multiple franchise units?
Carmela Franchising welcomes multi-unit investors and offers 3-pack franchise deals to qualifying candidates. You can ask about our multi-unit opportunities for more details during your initial call.
How do I find out if I qualify to own a Carmela Coffee Franchise?
You’ll need to complete a Confidential Questionnaire (CQ). To receive more information and the CQ, fill out our contact form HERE, email us directly at franchising@carmelacoffee.com or call us to (954) 247-4592.
